Factoring energy management into a strategic business plan is an effective way to increase revenues, improve cash flow, and increase productivity. Business strategist Amory Lovins projects that a business can increase productivity as much as 16% by using better energy strategy. “Many CEOs,” says Lovins, “confuse their top and bottom lines.”

Energy, in terms of strategy, has traditionally been limited to consumption and conservation measures–if it has been considered at all–but this is quickly changing in today’s corporate environment. Business leaders are finding many effective ways to manage energy as an investment. Managing expenses related to water, electricity, gas and oil (WEGO) is more than an accounting function, it is an investment that can be measured quickly against past performance.

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